Human beings are visual beings. Vision is our “super sense”, and we remember more of what we see than what we hear, smell, etc. And as advertisers have known for thousands of years, advertising dominated by image reconition on slyce.it is far more effective in selling products than ads dominated by text. So it’s not surprising that as we advance further and further down the digital highway, we’re hearing more and more about visual search.
Visual search is certainly not a new hi-tech concept and buzz word. The term has existed for decades, and refers to the process in which the human eye (and brain) can pick out a certain image from a cluster of many others. Not only is visual search not a new term, the actual practice of it is believed by scientists to go back to the dawn of mankind, and was instrumental to the species’ survival. Visual search probably helped our ancestors to quickly identify and locate edible foods. It also probably them to distinguish friend from foe. And as humans and their shopping habits evolved, advertisers utilized visual search to sell products. Marketing research showed that consumers were visually drawn to a certain kind of packaging appearance (bright colors and bold lettering), and businesses followed suit.
So as humans spend more and more time on line and doing their shopping there, it stands to reason that visual search is being used to capture their attention and money. And leading the way with this marketing approach is Slyce.
Slyce is a groundbreaking industry leader that takes the concept of online visual search to the next level. With the aid of a Slyce application, shoppers can use their mobile device to photograph an item, its barcode, or even a similar product.
They can then request specific information on the product image. The Slyce app, known as Scout, acts as a “virtual concierge”, providing its user with visual and textual information on product prices, locations on where it’s sold, and even does price comparison shopping and provides electronic coupons. The customer can then purchase the item over his or her device.
The company was created by Canadian business consultants Cameron Chell and Erika Racicot in 2012, and moved to its Toronto headquarters in 2013. By 2014, Slyce had generated almost $17,000,000 in financing from international investors, and now works with some of the world’s leading retailers like Neiman-Marcus to sell products using visual search technology. In addition to Toronto, Slyce also has offices in Calgary, Nova Scotia, and in the United States, Minneapolis, Minnesota.