Category: Shopping Apps

Visual Search Shows How A Picture Is Worth A Thousand Shoppers

Human beings are visual beings. Vision is our “super sense”, and we remember more of what we see than what we hear, smell, etc. And as advertisers have known for thousands of years, advertising dominated by image reconition on is far more effective in selling products than ads dominated by text. So it’s not surprising that as we advance further and further down the digital highway, we’re hearing more and more about visual search.

Visual search is certainly not a new hi-tech concept and buzz word. The term has existed for decades, and refers to the process in which the human eye (and brain) can pick out a certain image from a cluster of many others. Not only is visual search not a new term, the actual practice of it is believed by scientists to go back to the dawn of mankind, and was instrumental to the species’ survival. Visual search probably helped our ancestors to quickly identify and locate edible foods. It also probably them to distinguish friend from foe. And as humans and their shopping habits evolved, advertisers utilized visual search to sell products.

So as humans spend more and more time on line and doing their shopping there, it stands to reason that visual search is being used to capture their attention and money. And leading the way with this marketing approach is Slyce.

Slyce is a groundbreaking industry leader that takes the concept of online visual search to the next level. With the aid of a Slyce application, shoppers can use their mobile device to photograph an item, its barcode, or even a similar product.
They can then request specific information on the product image. The Slyce app, known as Scout, acts as a “virtual concierge”, providing its user with visual and textual information on product prices, locations on where it’s sold, and even does price comparison shopping and provides electronic coupons.

The company was created by Canadian business consultants Cameron Chell and Erika Racicot in 2012, and moved to its Toronto headquarters in 2013. By 2014, Slyce had generated almost $17,000,000 in financing from international investors, and now works with some of the world’s leading retailers like Neiman-Marcus to sell products using visual search technology. In addition to Toronto, Slyce also has offices in Calgary, Nova Scotia, and in the United States, Minneapolis, Minnesota.

Shopping With Slyce

Imagine walking down the street and finding an item on the street that is beautiful and is a must-have. Now imagine taking a photo of that item, finding it at a local retailer and buying it instantly. This is the new technology that is available to the general public. The way we shop and search for items is changing each and every day. Currently, the technology world is evolving and start up companies are utilizing smartphones and other mobile devices to allow consumers to do more and access more than ever. There is one company that is creating a new technology and a new way to get what consumers want and need.

Slyce is a start up company that is changing the way consumers shop. Slyce is using visual and image recognition technology to allow individuals to get what they want. Slyce is used as a smartphone application that integrates the user’s smartphone camera to get information about a product. In addition to the visual recognition feature, Slyce also uses a visual search feature that gives users the ability to search about an item with visual technology.

How Does Slyce Work?

Slyce is unique in its technology. Users who download the Slyce application on their smartphones can simply take a photo and get information. For example, a woman sees a tote bag that she likes on the street, she doesn’t know any information about it but she wants to know more. She can simply open the Slyce app and take a photo of the bag.

In addition to scanning actual items, users can also scan bar codes, printed material, billboards, coupons and QR codes. This ability gives users access to more options to shop and research items.