To begin, Norman Pattiz is the Executive Chairman of a company called Podcast One. Recently, on April 16, 2017, he and the vice president of the company, Tom Webster had revealed the final results. These final results were about inclusive progressive advertisement tests. They included five leading consumer brands countrywide, over five diverse service and product classes. Learn more: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers
In the last couple months of 2016 there has been research about post and pre-promotion brand boost for promoting the podcast. It also showed the important positive influence of recall advertisement branded by podcasts. This is the intention of recalling and buying of precise of messaging.
Recently, a company called Edison Research in 2016 preformed three important kinds of research for PodcastOne. This was in order the efficiency of podcast marketing promotion, this was for five national brands. Some of the brands aren’t that popular and hoping to boost trial and awareness. But, the most popular ones are established, but they are starting modern campaigns. The outcomes, of the researchers of the campaign show that the listeners of the podcasts had open-minds. It has painted a picture of the audience improving their willingness to consider and purchase the brands.
Podcast One is a podcast network that is national chief advertiser-supported. The group aims on more than 300 hours of programs that are original each week. This is over 200 podcasts that are popular and trend well.
As mentioned before the founder of Podcast One is Norman Pattiz. He has more than 40 years of radio syndication experience. He also established Westwood One. It is the leadership in traffic programming, sports, and entertainment, to name a few in providing to the Radio Industry. Also, in 2010 he had created the Courtside Entertainment Group. The mission of this group was to distribute and produce quality programming. Learn more: http://normanpattiz.com/author/npattiz/
Pattiz had done many other great accomplishments. He is the Chairman of Los Alamos National Security Laboratories. Also, he is a member of California University. Finally, he became the Pacific Council and Foreign Relations on International Relations.