Category: Online Marketing

GreenSky Credit Possibly Launching an IPO

David Zalik isn’t like many CEOs and that’s not a bad thing. You won’t find him speaking at conferences across the world. Instead, he spends his time serving as co-founder and CEO at GreenSky Credit. For nearly 10 years, this private company has not sought capital from outside investors. That being said, it appears that GreenSky Credit could soon be launching an IPO.

An IPO or initial public offering occurs when a company begins to sell company stock. The public is able to purchase shares of the company, giving them partial ownership. True to his nature, David Zalik isn’t trying to obtain attention from this situation. The Wall Street Journal even noted that the IPO was “filed confidentially.”

While an IPO is a great way for companies to increase funding, certain private businesses avoid going public. One reason for this is due to reporting concerns. After a private company goes public, they are required by law to issue quarterly and yearly financial reports. That being said, it doesn’t appear that financial reporting will be a problem for GreenSky Credit. This company reportedly received an initial IPO valuation of $5 billion.

GreenSky Credit focuses on combining technology with a great user experience. In turn, this enables businesses to better serve their customers by offering simple payment solutions. Considering that, many companies have successfully partnered with GreenSky Credit. This company has become one of the world’s largest financial tech companies. In fact, this company currently has over 12,000 active merchants and have funded over $12 billion in loans.

In closing, many within the investing world are learning that GreenSky Credit has filed for an IPO. However, the company does still have time to take back this offering. If this happens, the company would still remain private. Considering this company’s success, it’s likely many investors are eagerly waiting to buy up shares.

Market America Provides Training For Direct Sales Representatives

Market America was founded in 1991 by JR Ridinger. It is headquartered in Greensboro NC and as of 2016 declared just over 800 employees. Market America proudly promotes their unfranchised theme. They are comprised of work at home individuals that are building their own businesses by selling Market America products. The work at home direct sales representatives strive to network and reach out to individuals within their communities to expand their customer base. MA features many yearly conferences and seminars that allow for furthered education and introduction of MA exclusive products.

The Market America product line includes many MA exclusive products such as vitamins and health and beauty related items. The product line also includes famous brands that consumers may already purchase. MA established the site that allows customers the breeze of shopping from home. Purchased products are delivered directly to the consumers home or business. The product line includes pantry items, home goods, decorative accents, and clothing for men, women, and children, shoes for men, women, and children, electronics, car accessories, baby needs such as strollers, high chairs, bedding and feeding needs. The product line is so extensive that there is literally something for everyone available at

Market America direct sales representatives simply set up their direct shopping link and establish their customer base. Many customers return shoppers who repeatedly purchase the same favorite MA exclusive products. Expanding a customer base is the easiest way to provide more sales revenue for Market America and for their work at home direct sales representatives. The yearly conferences that MA hosts help boost overall morale of the employees while introducing employees to innovative ways to market products. Many new products are also introduced at these conferences. These new product introductions give the MA representatives the opportunity to see them in person and learn about them prior to introducing them to their customers. As of 2016, MA had a estimated revenue of over $791 million that was generated by their hard work working employees and innovative marketing techniques.

White Shark Media and Their Marketing Solutions

White Shark Media, based in Atlanta, Georgia, was founded in 2011. According to their media page the co-founders of this media company were three very experienced Danish entrepreneurs. The company offers online marketing solutions to its clients, which is comprised of small to mid-market companies. The goal of the company is to give top customer service while also providing cost-effective search marketing campaigns.

Since its founding White Shark Media has been one of the fasted growing digital agencies in North America. Through the use of their marketing tools and experience they have helped thousands of businesses build their online marketing presence. On Crunchbase it is stated that in 2014 White Shark Media became a Google AdWords™ Premier SMB Partner, as well as a Bing Ads Elite SMB Partner.

The company is led by Chief Executive Officer Gary Garth, who was one of the co-founders of White Shark Media. The other co-founders were Alexander Nygart, Chief Sales Officer, and Vice President of PPC Andrew Lolk. Together they have brought in a strong executive management team in order to meet the ever burgeoning size that the company has achieved.

The company also provides marketing needs such as business logo designs. They have a team that can hand-draw a log that meets the specialized needs of each client. White Shark Media provides 3 logo concepts to the client, all completed within 5 days, and once finished the logos are 100% unique and owned by the client.

White Shark Media has also received many testimonials and positive reviews from their clients. The Shopify website lists one by Davek Accessories where they says their service was outstanding. The found White Shark Media to be very experienced as well as accommodating when updating and revising online marketing campaigns. The changes implemented have resulted in an immediate increase in revenue for the firm.

The testimonials page of White Shark Media also details the comments of many satisfied clients. Some of the examples would be Todd L. of Painters from Canada who stated, “”White Shark Media will be the only company I will be using for the life of my company and you should do the same.” Another would be a retailer in Florida who felt he owed his success to White Shark Media and Google as they helped him to expand his business and reach new customers.