Category: Marketing Expert

The Industrious Steve Ritchie

Acknowledging disappointment and communicating change can be a challenge but this is exactly what Papa John’s CEO Steve Ritchie is doing to bring the brand’s customers back and win new ones. Through multiple efforts, Mr. Ritchie plans to create a more diverse and profitable company through short and long term efforts at all levels within the company. After a noticeable drop in same store sales, the fiscal year outlook that was already in the negative more than doubled. Steve Ritchie wrote an open letter addressing a variety of issues within the company and explained how the company will address them. In the letter, he stated the leadership of the company completed “unconscious bias training” and that this program will be expanded across the country.

After an independent investigation and cultural audit of Papa John’s inclusion and diversity practices, recommendations will be made and followed to address the concerns within the company. It is clear that Steve Ritchie understands the value that the cultural audit and investigation offers Papa John’s. In addition to this, Ritchie went to various Papa John’s locations around the country to get feedback from franchisees and team members and is creating a group of various experts to help guide Papa John’s in realizing it’s values.

Steve Ritchie has also said that he is committed to “adding more diversity to the leadership team of Papa John’s.” He is also developing a minority-owned franchise expansion and development program in addition to a foundation that will positively impact communities where Papa John’s employees live and work. This will create clear and lasting community relationships with benefits to the company and communities they serve. To communicate their efforts and values to the public, Papa John’s is also working with a new ad agency and has a new marketing and advertising campaign. Ritchie’s efforts include some store closures in the U.S. but Papa John’s also will have more than 350 openings internationally. To ensure that the company is not a target for a takeover, Papa John’s introduced a shareholder rights plan that dilutes the value of it’s stocks if any party seek to acquire common shares totaling 15 percent or more.

Nick Vertucci Gets More Of His Story Out There Through His New Book

It wasn’t the easy road for the now retired residential real estate investor Nick Vertucci, but it was the best one in the end because he finally achieved his life’s goals. Vertucci just had a book released detailing all the hardships he endured while trying to make it in the real estate industry, but also explaining how he found the answers and made it to where he is today. A former host of ABC’s “Shark Tank” expressed his great approval of it and said it was a fantastic read not only for people considering making money in rental properties, but also for those who want to hear a true rags to riches story.

The Nick Vertucci story could be summed up in saying it was a journey to success, then from success to failure, but then back to success. The first success he had was managing to build a computer parts sales business, a company that helped get him out of a background of poverty and allowed him to live comfortably for a while. He had thought that company would be what he would run all the way until he retired, but he didn’t foresee the major economic crisis of 2000 that hit the tech industry hard and forced him to close that business. Nick Vertucci now had to work through a period of failure in which he knew he would need to build something that could bring in much more income and be much more stable. He had never assumed real estate would be it, but after going to a seminar, he realized how far he could go in it.

Nick Vertucci had to put in some work to keep the initial properties he invested in afloat. He had his share of setbacks and losses, but through several changes and adaptations he made, he finally turned the profits to a point where he could pay off all his debt and no longer have to worry about returning to bankruptcy. Vertucci then founded an academy where the years if knowledge he gained were put into easy format to follow, and to this day many have come away from that academy armed with knowledge to succeed in the market.

The Success Mantras of Nick Vertucci

Nick Vertucci founded NV Real Estate Academy in 2014. He helps real estate professionals in learning to make wise investments at the academy. He comes from humble beginnings and has worked himself up to become a well-known real estate investor.

Vertucci was a hardworking student in school who achieved impressive grades. His father died when he was young and his family parted ways. Nick bought a van and left to stay near his family and worked as a delivery boy of an appliance store and later in their sales department. He started his real estate company at the young age of 22 and through trial and error learned to become one of the most successful among real estate investors. He then decided to assist others in succeeding in real estate investment and started his real estate academy.

Vertucci has learned many lessons while working at succeeding in the real estate investment business and teaches these lessons to students at his academy. Some of the success mantras he teaches students include the need to take calculated risks, the need to embrace change and not fear it, to take decisions without depending on others to take them, to make friends with optimistic people who help a person go forward, to accept failure as a step stone to success and to drown negative voices in one’s head with optimism and passion.

Vertucci’s four steps to success are to see an opportunity, believe in the opportunity, plan to make the opportunity succeed and execute the plan. Besides running the academy, Nick has written a successful book called Seven Figure Decisions Having the Balls to Succeed. He also shares his mantras on his website.

Nick Vertucci believes that success is for everyone and makes efforts to ensure that his students enjoy business success.

GreenSky Credit Possibly Launching an IPO

David Zalik isn’t like many CEOs and that’s not a bad thing. You won’t find him speaking at conferences across the world. Instead, he spends his time serving as co-founder and CEO at GreenSky Credit. For nearly 10 years, this private company has not sought capital from outside investors. That being said, it appears that GreenSky Credit could soon be launching an IPO.

An IPO or initial public offering occurs when a company begins to sell company stock. The public is able to purchase shares of the company, giving them partial ownership. True to his nature, David Zalik isn’t trying to obtain attention from this situation. The Wall Street Journal even noted that the IPO was “filed confidentially.”

While an IPO is a great way for companies to increase funding, certain private businesses avoid going public. One reason for this is due to reporting concerns. After a private company goes public, they are required by law to issue quarterly and yearly financial reports. That being said, it doesn’t appear that financial reporting will be a problem for GreenSky Credit. This company reportedly received an initial IPO valuation of $5 billion.

GreenSky Credit focuses on combining technology with a great user experience. In turn, this enables businesses to better serve their customers by offering simple payment solutions. Considering that, many companies have successfully partnered with GreenSky Credit. This company has become one of the world’s largest financial tech companies. In fact, this company currently has over 12,000 active merchants and have funded over $12 billion in loans.

In closing, many within the investing world are learning that GreenSky Credit has filed for an IPO. However, the company does still have time to take back this offering. If this happens, the company would still remain private. Considering this company’s success, it’s likely many investors are eagerly waiting to buy up shares.

Nick Vertucci Avoids the Box

Nick Vertucci has made a lot of progress and has become successful. His success has brought about a lot of questions. However, like many other successful entrepreneurs, Nick Vertucci has an answer that is unique. One thing that he has said is that he has a lot of variety in his life, and he does not like being put in a box. This is a response to a question about a typical day. This is also another common mindset of an entrepreneur. They avoid being boxed in. This is one of the very important aspects of their success.

Nick Vertucci does have a slightly different image of being an entrepreneur. He describes one of his work locations as being a man-cave and a patio. He says that his work spaces are good for smoking a cigar. One of the advantages to being an entrepreneur is that the individual can decide on what he is going to need in order to make the best out of his workday. Not everyone is going to thrive with the same set up. This is why some people become entrepreneurs. This gives them the ability to set something up that is closer to what they need to thrive.

Nick Vertucci is aware of what he needs for success. He was able to take the time to set up his environment so that it brings forth the best productivity from him. Different entrepreneurs have different needs in order to be productive. Some entrepreneurs can work well from an established work space. Others may work better when they are traveling and working from different locations. Nick has figured out what he needs to make progress to his next goal. He also has the confidence to take on larger projects because he has taken the risk that he needed.

Igor Cornelsen Getting Investors Started in the Brazilian Market

Investors who want to reap maximum profits should invest in the Brazilian financial sectors that are currently performing well. The Brazilian economy is having positive gains and the economic commotion that hindered its improvement is coming to an end. China has also returned to boost the country’s economic sector. Before investing in the foreign industry, an investor ought to equip themselves with some knowledge about the market. Igor Cornelsen has been involved in foreign investments and advice newbies on the basics required before joining the foreign investments league.

One of the most important things investors are required to do is familiarizing themselves with currency restrictions in Brazil. Brazil has stringent currency controls provided by the rules of the land. Foreigners, for instance, are required to locate authorized banks where they can change their currencies. The exchange rates are not fixed either. The Central Bank of Brazil can alter the rates whenever they want to. The exchange rates are often guided by transaction taking place in the country. Although there is no free money in Brazil, smart investors can make huge amounts of profits when they follow advice from people who have in business for long. Smart investors can use the strict currency controls to their advantage.

Investors should also connect with Brazilians. The country has millions of entrepreneurs and investors who are friendly and welcoming. Having business relationships and networks with the natives helps in understanding the market better. The natives know their markets well and are aware of circumstances that render investments more profitable.

Investors should be prepared for regulations. Regulations in Brazil often makes it difficult for people to succeed in business. The government charges high taxes, implement unnecessary regulations and other restrictions. Although the market is expanding, it is delicate and for this reason, has set aside many regulations to protect it against foreigners. Smart investors equip themselves with the regulations to run their businesses smoothly. According to Mr. Igor Cornelsen, the Brazilian economy is reviving from an economic disaster. He is well conversant with the Brazilian market. He owns an investment firm that helps foreigners in getting started into the business.