Lime Crime is a force to be reckoned with in the makeup industry, so in light of the steady growth, the company decided to branch out into the Chinese market. There were many obstacles, however, because of the distance, language barrier, and strict regulations on imported makeup. For instance, makeup coming from outside of the United States must be tested on animals, and they have a no cruelty, vegan only makeup policy. This meant that the products must be shipped from the United States.
LimeCrime ‘s global sales director had no previous experience dealing with the Chinese market, so she reached out to Revolve with the hopes of coming up with a fresh solution to a complex issue. Revolve is an LA-based fashion company that does deal successfully with the Chinese market. By partnering with Revolve, they were able to not only get their products to the Chinese enthusiasts, but they were also able to boost sales for Revolve by allowing them to be the only way for LimeCrime products to be available to the Chinese that weren’t a knockoff.
There are tons of knockoff products circulating in China, so true fans of the product are eager to be able to get a guaranteed authentic product from a single source. In addition to partnering with Revolve, LimeCrime boosted anticipation through the use of second-tier influencers who had a real passion for LimeCrime products. Currently, Lime Crime has had an overwhelming response from the Chinese market and anticipate to have vigorous sales in the coming months and years.