Market America was founded in 1991 by JR Ridinger. It is headquartered in Greensboro NC and as of 2016 declared just over 800 employees. Market America proudly promotes their unfranchised theme. They are comprised of work at home individuals that are building their own businesses by selling Market America products. The work at home direct sales representatives strive to network and reach out to individuals within their communities to expand their customer base. MA features many yearly conferences and seminars that allow for furthered education and introduction of MA exclusive products.
The Market America product line includes many MA exclusive products such as vitamins and health and beauty related items. The product line also includes famous brands that consumers may already purchase. MA established the shop.com site that allows customers the breeze of shopping from home. Purchased products are delivered directly to the consumers home or business. The product line includes pantry items, home goods, decorative accents, and clothing for men, women, and children, shoes for men, women, and children, electronics, car accessories, baby needs such as strollers, high chairs, bedding and feeding needs. The product line is so extensive that there is literally something for everyone available at shop.com
Market America direct sales representatives simply set up their direct shopping link and establish their customer base. Many customers return shoppers who repeatedly purchase the same favorite MA exclusive products. Expanding a customer base is the easiest way to provide more sales revenue for Market America and for their work at home direct sales representatives. The yearly conferences that MA hosts help boost overall morale of the employees while introducing employees to innovative ways to market products. Many new products are also introduced at these conferences. These new product introductions give the MA representatives the opportunity to see them in person and learn about them prior to introducing them to their customers. As of 2016, MA had a estimated revenue of over $791 million that was generated by their hard work working employees and innovative marketing techniques.