From a very early age, Doe Deere has been ambitious. It’s one of her most admired qualities other than the fact that she’s not afraid to express herself. Deere is the founder and CEO of Lime Crime, a popular cosmetic company that specializes in cruelty-free and vegan-friendly products. Lime Crime is bright, fun, and affordable. It’s everything that Deere realized was lacking in the makeup world.
Deere made Lime Crime happen because she’s always had a passion for makeup. When others ask her for advice, she likes to say “go where you love.” That’s exactly what she did. Deere not only loves makeup, but she’s also very good at it. If you see pictures of her or catch her out in public, her sheer beauty is something to be admired. She’s not like anyone else and that’s why they call her the Queen of Unicorns. Deere likes to rock bold makeup and bright hair. Altogether, she’s perfected a flawless look that makes her stand out from the crowd. Deere likes to inspire others to treat makeup as an art form. That’s why there’s a look book available on Lime Crime’s website where users can show off their favorite looks as well as get inspiration from others.
Lime Crime has created a community of makeup and fashion lovers. It’s brought together people from all over the globe who share the same goal of becoming as magical as they can. Deere realized that there were people who loved bright colors and that’s what helps her continue to grow Lime Crime.
Deere started Lime Crime in 2008 when she couldn’t find unusual colors. Everything seemed a bit neutral and boring to her. She knew she couldn’t be alone and that’s how the company was born. Deere simply started making colors that couldn’t be found anywhere. If you were to ask Deere what makeup means, she would say it means freedom to express yourself. So many people are worried about being judged for what they look like. Deere is trying to fight against that by showing others that they can be whatever they want and they can dress however they want. That’s why Deere doesn’t discriminate with her products. She wants users to know that male or female, there’s a product for them. No one has to give into the stereotypes of what they should look like and what kind of makeup products they should use based on gender. Learn more: https://www.limecrime.com/pages/our-founder