One thing that can be said about fashion is that it is underrated. Many people don’t understand the effect that a good outfit can have on them. Even in working out, a good outfit will make the difference. Don Ressler is working towards bringing this idea to his customers so that they will be more into the items that are going to bring them the confidence they need to move forward with their lives. His journey has led to the creation of the company TechStyle and brands such as Fabletics. He continues to work towards building the brand so that more people will see how much of an advantage it gives them.
One of the ways that Don Ressler gets people interested in the items of Fabletics is by showing people the designs and style of the items. He also shows people how it fits on people like Kate Hudson, who is well known for her style. The stylish celebrity has shown people style and has even inspired them with her body positive message. She stresses the importance of wearing clothing that is going to be very flattering. The marketing also shows that the clothes are very affordable for them.
Another thing that Don Ressler does is focus on the reverse showroom technique which sets TechStyle brands ahead of the curve. They stand even ahead of Amazon. The best thing a company can do to keep its success going is to pay close attention to the buying behavior of the customer so that they can see for sure what the customers want.
While there are customers that are willing to be told what they want, there are some of the customers that are more intentional about the image they want to present to the people in their lives. This is the type of customer that the companies need to get their input from.
With the items being offered at an affordable price, people are able to improve their style as well as how they feel about themselves. The best part is that the people with a good sense of style are going to be able to impress others as they show that they can put together a good outfit.