Category: Oral Care Market

EOS Makes Its Mark In the Lip Care Industry

By now, it’s quite likely that you’ve heard of Evolution of Smooth (EOS) and the cylinder-shaped lip balms the company is known for. EOS balms are formulated with nourishing ingredients like shea butter, vitamin E and beeswax to condition and protect the lips. Celebrities like Miley Cyrus and Kim Kardashian have even been seen using EOS, which has made the brand even more appealing to the public.

EOS lip balm rose to fame about seven years ago when the founders of the company convinced a buyer from Walgreens to feature the lip balms in the store. After the sales were successful, EOS started showing up in various Target, Walmart and Costco locations. Sanjiv Mehra, one of the cofounders of EOS, stated that while the company has been pretty secretive about its inner workings, it’s now time to share more details about EOS to consumers.

EOS is now the second best-selling lip balm in the U.S., and the company sells about 1 million units each week. It is projected that the lip balm industry will make about $2 billion by the year 2020, and EOS is likely to be at the forefront of this advancement.

For more information on the lip balms, shaving creams and hand lotions EOS has to offer, check out