Category: Inspirational Women

Doe Deere “Queen Of The Unicorns”

Doe Deere is famous for her colorful hair, sometimes it’s pink or it may be purple. She is also referred to as the “Queen of Unicorns,” by those that know her. She is bringing her love for color and fun to the public through her cosmetic company, Lime Crime. The “Queen of Unicorns,” has had a unique success journey with her cosmetic company and likes to remind others that they can achieve what ever dreams they may have. She’s made it big in the cosmetic industry and wants others to follow their hearts.


Born in Russia, Doe Deer spent her childhood there and came to the United States when she turned seventeen. She landed in New York City but currently lives in Los Angeles. She feels that she has always been creative and imaginative. Her career began in the music industry which is how she supported herself while living in New York City. She credits her music career to helping her learn more about marketing. She realized the value in other people showing up to your events and this has helped shape how she has marketed her cosmetic company.


Deere has always been a bit of an entrepreneur. Her first venture was selling temporary tattoos to her classmates when she was 13 in Russia. She convinced everyone it was cool to have temporary tattoos by wearing them around and selling them to her friends. She made them popular amongst her classmates. Doe has always had strings of being an entrepreneur.


Doe’s husband is also her business partner. They have been together since they were in the band together in New York City. Deere credits the time they spent together then to helping her learn how to collaborate together. They learned to work together well and that talent has continued to blossom.


When asked for advice she would pass onto other young women who are as passionate as she is, Doe said, the best advice she can give to others is for them to follow their heart. She believes that every individual has something special about them that is unique only to them. She urges people to tune into that gift and develop it. She also encourages others to figure out who they are and come to know themselves. She followed her heart and that is how Lime Crime Makeup was born. Deere had a passion for bright colors and when the make up world was still in neutral, she sought out the bright colors she desired. When she couldn’t find them she went to work creating her own. Learn more:


Doe Deere feels that makeup gives her the freedom to be herself. She also hope that it makes other women feel free to express themselves in a way that makes them happy. Sharing the message that what we put on our body, how we dress ourselves and do our hair is the greatest for of self expression. It matters.

Doe Deere Gives People the Freedom to Express Themselves Through Makeup

From a very early age, Doe Deere has been ambitious. It’s one of her most admired qualities other than the fact that she’s not afraid to express herself. Deere is the founder and CEO of Lime Crime, a popular cosmetic company that specializes in cruelty-free and vegan-friendly products. Lime Crime is bright, fun, and affordable. It’s everything that Deere realized was lacking in the makeup world.


Deere made Lime Crime happen because she’s always had a passion for makeup. When others ask her for advice, she likes to say “go where you love.” That’s exactly what she did. Deere not only loves makeup, but she’s also very good at it. If you see pictures of her or catch her out in public, her sheer beauty is something to be admired. She’s not like anyone else and that’s why they call her the Queen of Unicorns. Deere likes to rock bold makeup and bright hair. Altogether, she’s perfected a flawless look that makes her stand out from the crowd. Deere likes to inspire others to treat makeup as an art form. That’s why there’s a look book available on Lime Crime’s website where users can show off their favorite looks as well as get inspiration from others.


Lime Crime has created a community of makeup and fashion lovers. It’s brought together people from all over the globe who share the same goal of becoming as magical as they can. Deere realized that there were people who loved bright colors and that’s what helps her continue to grow Lime Crime.


Deere started Lime Crime in 2008 when she couldn’t find unusual colors. Everything seemed a bit neutral and boring to her. She knew she couldn’t be alone and that’s how the company was born. Deere simply started making colors that couldn’t be found anywhere. If you were to ask Deere what makeup means, she would say it means freedom to express yourself. So many people are worried about being judged for what they look like. Deere is trying to fight against that by showing others that they can be whatever they want and they can dress however they want. That’s why Deere doesn’t discriminate with her products. She wants users to know that male or female, there’s a product for them. No one has to give into the stereotypes of what they should look like and what kind of makeup products they should use based on gender. Learn more: