Category: Fashion Style

DonataMeirelles: Leave a Scent They Won’t Forget

It’s no surprise that thinking outside of the box increases your chances of gaining a better response from your customers. Knowing what works and what doesn’t work is very important. Very little fashion stores are doing this one thing! And that is having a signature smell for your shoppers.

Fashion Director of Brazil

DonataMeirelles is a fashion director of Brazil and some of her best fashion advice is for stores to have a custom smell for shoppers. She goes on to say that having a familiar smell associated with your store or hotel helps your shoppers create memories.

DonataMeirelles advice for businesses is to use scented candles at the entrance of a store or home in the earlier part of the day. This helps to scent the area before visitors enter. I couldn’t agree more! Your average shopper will not go out of her way to tell a store or hotel to do these things but customers do appreciate it.

My advice for anyone running a store is to find out what candle scent the majority of people like before allowing any scent into your store. The best way to do this is to have at least 3 different candles and without being pesky ask your shoppers for a quick input as to which candle smell they prefer.

Whichever candle the majority of your shoppers choose is the one you should choose to use for their shopping experience. DonataMeirelles has some of the best advice for leaving an impression on guests even at home. Her advice is to leave a scent in areas of your home more frequented. These rooms include the front entrance of the home, washroom and the bedrooms.

Does a Scent Have Anything To Do With Fashion?

Fashion is more than just clothes and style. The same way a brand of clothing or a new pair of shoes allows a person to rejoice internally a nice scent does that and more. A great smell either worn on the clothing or used as a scented aroma in a room is fashionable because it is used to complete a wardrobe and complete an environment.

If a smell were not a part of fashion you wouldn’t receive a compliment on certain perfumes or colognes you wear. So the next time you choose a scent do it to create a memory.

Check out:

Nine9 New Offices Press Release


Nine9 Announces Opening of Two New “Non-Agency” Offices in Cleveland and New Jersey
Organization dedicated to helping aspiring models and actors advance their careers expands and brings satellite office count to 10 nationwide.

Troy, MI – March 9, 2017 – Nine9, a Michigan-based organization that prides itself on being the “UnAgency” while providing 99.9-percent of aspiring models and actors with the tools, opportunities and support to begin and advance their careers, announced the opening of two new offices in Cleveland and New Jersey. With locations operating across the U.S., Nine9’s new Cleveland and New Jersey sites bring the organization’s office count to 10 nationwide.

“We’re excited to open two new offices to serve the Cleveland and New Jersey markets, and this is just the beginning,” says Nine9 CEO Anthony Toma. “We’re already planning additional office openings as we continue to revolutionize the entertainment industry and give all aspiring models and actors the opportunity to pursue their dream.”

Launched in 2003, Nine9’s mission has always been to provide the tools and resources for all aspiring talent to find success; over the last 12 years and as the company grew to become a recognized leader in castings nationwide, Nine9 has overtly encouraged all its students to be whoever and whatever they want. The organization, regularly referring to itself as the “UnAgency,” utilizes the latest technology and employs an energized staff that boasts over 10 years of experience in bookings, advice and top client relationships. This staff works relentlessly to ensure each talent prospect receives casting and opportunities in real time from Nine9’s database of industry contacts, with such opportunities including television and film, commercial, music video, runway, print/promotional castings and gigs.

“The Nine9 mission is clear: Some 99.9-percent of models and actors aren’t represented by an agency, and we are helping them take over the entertainment industry,” adds Toma. “We believe there is power in numbers, and the 99-percent is always greater than the one-percent.”

What’s more, industry clients of Nine9 can take advantage of a searchable database of talent with detailed characteristics, a commission-free service, a detailed talent evaluation process to ensure they are working with dedicated professionals and a corporate staff with years of industry knowledge and contacts.

“At Nine9, we believe a client and a talent’s relationship is built on teamwork – both sides must be willing to invest in the time and hard work that is necessary for success, while treating each other with a professional approach,” concludes Toma.

Nine9 has also announced that it will continue to operate in major markets nationwide, including Miami, Atlanta, Chicago, Dallas, Houston, San Francisco, Washington D.C., Detroit (corporate location), Los Angeles and New York.

Nine9 is headquartered at 2653 Industrial Row Drive in Troy and can be reached by calling (800) 989-1490. For more information visit

The History Of Stylish Clothing With Fabletics

When it comes to fashion, one of the things people are trying to achieve is a stylish look. While people can look to magazines in order to find out what is in, there are a few things that people need to understand. One thing is that style is subjective in nature. Also, a lot of people have a hard time differentiating between fashion and style on They also have a hard time understanding the difference between trends and style. Even fashion magazine writers have failed to grasp the concept. Fortunately, there are a few people that understand what style truly is. Among these people are the founders of Fabletics.

Read more: @fabletics

Not only are the founders of Fabletics very knowledgeable and passionate about style, they are also willing to look into different areas of the market where style is needed. One place the founders looked is in the active wear sections of the store. They have noticed that there are not a lot of interesting pieces of clothing. Among the people that have noticed this issue about Fabletics are Adam Goldenberg, Don Ressler, and Kate Hudson. They met in the summer of 2013 and this was when Fabletics was founded. They officially launched Fabletics in October of that year.

One of the features that made Fabletics stand out from among the other active wear retailers is that they offered athletic clothing that was stylish. There were actually quite a few different types of clothing that one would never find in other stores. Fabletics has also turned out to be a success among people to the point that the founders were able to expand it in a multitude of ways which include opening up physical locations and opening up a man’s line of clothing. Women have found that they could feel good and look good while getting a workout.


How Fabletics Made “Athleisure” An Accessible Trend For All

Five years ago, the term “athleisure” existed, but it was practically unknown to the fashion-conscious public. Now, not only is the term virtually a household word, but women all over the world have fallen head over heels for the trend, which has given them permission to wear incredibly comfortable athletic clothes on while performing non-athletic activities. One can’t deny the impact of the trend when they visit the supermarket and see countless women wearing athletic leggings, yoga pants and cropped sweatshirts while purchasing groceries.

Fabletics, Kate Hudson’s remarkably successful online subscription service brand, has capitalized on this trend. As an online retailer, Fabletics allows customers to answer a questionnaire in which they select preferences based on personal fashion tastes and athletic habits. Then, for $49.95 per month, a new athletic outfit is shipped to their door monthly.

Fabletics wasn’t the first company to bring athleisure to the masses, and it certainly hasn’t been the last. When Fabletics was launched in 2013, many competitors existed on the market with impressive amounts of revenue and loyal customers.

Read more: Fabletics, a fashion company combining ground-breaking marketing with a trendy product

So what makes Fabletics so unique? One major key in the success of Hudson’s brand is its accessibility. While many other athleisure brands have existed before Fabletics launched, Fabletics has kept their prices just low enough to make them highly competitive, while still maintaining high standards for quality. Because of this price difference, the brand is accessible to a larger and more diverse group of women.

Fabletics’ success is also largely due to Hudson’s understanding of the key role in which social media comes into play. Since its launch in 2013, the brand has consistently been posting engaging, fun and exciting content via several different social media platforms. Hudson herself is somewhat of an Instagram guru, promoting her brand to over 3 million followers.

Fabletics is expected to only grow from here, as the athleisure trend is continually showing financial growth. In 2016, the athleisure market is estimated at $370 billion, and it is expected to grow 30% by 2020. According to sales reports, athleisure wear has taken the place of another classic casual clothing staple, jeans. The trend has even extended to menswear, with men wearing luxury sweatpants as casual apparel.

Under Hudson’s expert leadership, Fabletics now boasts over 1 million subscribers, $250 million in revenue, and several brick-and-mortar stores throughout the United States. With the company already in the planning stages of opening 100 more stores worldwide over the next few years, it is clear that the athleisure trend is not going anywhere.


Fabletics is For Me (and You)

I am a 58-year-old runner who also enjoys biking, hiking and going to the gym. After dressing up all week for work I look forward to putting on comfortable sweats on and lounging around the house on the weekend. I am in good shape for my age but I often feel self-conscious in tight fitting exercise clothes that look wonderful on my 25-year-old daughter. I am confident but I’m also realistic. I want a style that is functional for my workouts, comfortable (but not shabby) for my weekends and flattering in a way that does not make me seem like I am trying to look like someone who wishes she were younger. In short, I want a classy, comfortable and functional look.

When I discovered the Krazy Coupon Lady site with its interactive, user-friendly interface, I felt as if I hired a personal stylist. Before I shopped I was asked my asked about my sizes and body shape. As I browsed the store from the comfort of my living room, I came across the Maverick Jogger pant. I had recently been shopping in a high-end (expensive) store and could not find this style anywhere. I felt as if the design I had in my mind had just appeared on my computer screen. I wanted something that was designed for running and flattering but not a snug spandex that I felt was too form fitting.

Read more: @fabletics

I browsed the Fabletics tanks for something to go with my new jogger pant and came across the Cashel Tank with many positive customer reviews and a four and a half star rating. It has a flattering fit with a high cut neck that is kind to women with a more pronounced top.

Kate Hudson launched Fabletics product with an all-inclusive philosophy for people just like me. The selection provides something for the causal athlete, the rigorous competitor and everyone in between. The reasonable prices and varying styles are too numerous to mention but I assure you it will be worth your while to visit the Fabletics site.

Learn more about Fabletics:

Bustle Writer Share Athleisure Style Tips

JustFab, the internet based company largely know for its Just Fabulous shoe selection has branched out and paired with supermodel Kate Hudson to include an athleisure wear division called Fabletics on bustle. It is also largely internet based, with a few brick and mortar stores. The subscription based company sends good quality, carefully personalized, athleisure garments to your home on a monthly basis, at a discounted rate. This information and more can be found at If you need information or style tips on how to transition from a more traditional style to this more comfortable, casual one, then Fabletics have got some information to share with you.

Recently, a writer for Bustle shared her tips on how she transitioned from a very girly, ‘vintage dress and high heels’ style to athleisure wear, and how she makes it work for her. She makes a good point on in saying that whatever your style is, your outfits should match your lifestyle. This is what will help your style work for you, and not the other way around. This does not mean though that you should put little to no effort into your appearance. One point that she suggests is to wear neutral colors, this helps you feel more put together and sophisticated. Mix and match to see what works best for your body type. Also, make sure that most of the outfit is tailored so that you don’t look sloppy or like you just rolled out of bed. Good fits and coordinated colors make pieces come together to create an ensemble rather than a random hodge-podge.

One nice thing about athleisure wear on Fabletics is that it is acceptable for running errands and carrying on life, but since they are actual athletic clothes, sports and gym are one step closer since you’re already dressed. This also applies to footwear on Sneakers are the gear of choice, of course, but they can sometimes feel too casual for a night out or for a date. Planning is the key. Wear something a bit more dressy to balance out the casual shoe, and look at your sneakers as your battle gear that will keep you going all night rather than having to stop early because of tired feet. Remember, your outfit should fit your lifestyle, not the other way around.