It’s no surprise that thinking outside of the box increases your chances of gaining a better response from your customers. Knowing what works and what doesn’t work is very important. Very little fashion stores are doing this one thing! And that is having a signature smell for your shoppers.
Fashion Director of Brazil
DonataMeirelles is a fashion director of Brazil and some of her best fashion advice is for stores to have a custom smell for shoppers. She goes on to say that having a familiar smell associated with your store or hotel helps your shoppers create memories.
DonataMeirelles advice for businesses is to use scented candles at the entrance of a store or home in the earlier part of the day. This helps to scent the area before visitors enter. I couldn’t agree more! Your average shopper will not go out of her way to tell a store or hotel to do these things but customers do appreciate it.
My advice for anyone running a store is to find out what candle scent the majority of people like before allowing any scent into your store. The best way to do this is to have at least 3 different candles and without being pesky ask your shoppers for a quick input as to which candle smell they prefer.
Whichever candle the majority of your shoppers choose is the one you should choose to use for their shopping experience. DonataMeirelles has some of the best advice for leaving an impression on guests even at home. Her advice is to leave a scent in areas of your home more frequented. These rooms include the front entrance of the home, washroom and the bedrooms.
Does a Scent Have Anything To Do With Fashion?
Fashion is more than just clothes and style. The same way a brand of clothing or a new pair of shoes allows a person to rejoice internally a nice scent does that and more. A great smell either worn on the clothing or used as a scented aroma in a room is fashionable because it is used to complete a wardrobe and complete an environment.
If a smell were not a part of fashion you wouldn’t receive a compliment on certain perfumes or colognes you wear. So the next time you choose a scent do it to create a memory.