Flavio Maluf is the chief executive officer of Eucatex Group. He was introduced to Eucatex groups by his uncle where he first became a member of the group of executives. Later in 1997, Flavio Maluf was promoted to president .right now Eucatex is among the largest producers of partitions, floors, doors, panels, paints, varnishes, wood fiber in Brazil. The business is to turn 67 this year Nov 23. Its CEO has worked hard to maintain the company’s sustainability and image.
Eucatex uses eucalyptus as a raw material for most of its products since the day the company was founded in 1951. In 1962, the company took interest in the planting of trees so as to maintain their supply of raw material. This action gained them an advantage environmentally and socially and aided in their performance. The company is also involved in an environmental education program, “Casa de Natureza” whose main objective is the dissemination of concepts regarding environment preservation, awareness of advantages of taking care of forests and the advantages of using eucalyptus as a raw material. View Maluf’s profile on linkedin.
The program also organizes trips for its participants where they get to see and learn about urban tree planting and how to do it right. Flavio Maluf also saw the need for the project, environmental education program, to create a good relationship with people living around eucalyptus plantations. through this interaction to help the people learn how to go about planting, growing and taking care of the trees and also learn the economic and social impact of the activity.
Eucatex is also involved in another program, Apiculture program. The main aim of this one is to help people living near the eucalyptus plantation generate income. For example through the provision of apiculture pasture for beekeepers so as to produce honey. This also helps in the fertilization of the eucalyptus trees. Through this Maluf’s company is able to create a pool of labor thus building the economy of Brazil. The biggest risks to forests are fire and mostly during the dry season. Flavio’s company thus concentrates on this danger and ways in which it can minimize the risk. Some of these ways are through the construction of fire breakers and creating awareness amongst the people living around the forests.