Entrepreneur Richard Liu’s business education helped him make an indelible mark on Chinese commerce. He began his business career selling computer products in brick and mortar stores called Jingdong. Liu recognized that online shopping was the future of retail, so he set about establishing JD.com China’s answer to Amazon. His target market was rural areas where people have to pay more for goods.
What sets JD.com apart from other e-commerce sites is that through a logistics program developed by Richard Liu the company handles its own distribution and delivery. There are no second party sellers on JD.com. Each item is shipped by JD so the company can ensure that the product is what it is advertised to be.
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