The rise and adoption of voice search
Smart speaker sales have been progressively increasing over the years, 2018 recording some of the highest sales numbers. The trend is expected to continue in 2019 with the Amazon Echo and Google Home taking the most significant share of smart speaker sales. Smart speakers from firms entering the market are also set to peak in 2019 as per Paul Mampilly. The continued rise of smart speaker sales indicates that the devices are increasingly becoming popular with homeowners. There has been an increase in voice searches using smart speakers.According to search engines, the use of voice search is set to increase exponentially as the technology becomes more sophisticated. According to Paul Mampilly the rise of voice search will result in companies adjusting to accommodate the trend. Search engines have already started using algorithms that favor voice search technology meaning that companies supporting the technology will more likely be featured at the top of search results. As we brace to say goodbye to text-based searches, companies that won’t be making changes to embrace voice search are more likely to be irrelevant in the digital world.
Big Data Becoming More Accessible to Small, Medium and Established Enterprises
It is almost virtually impossible to talk about technology trends affecting modern day enterprises without a mention of big data since big data has been the oil of our generation. As technology becomes increasingly efficient and sophisticated, Paul Mampilly says that medium and small enterprises that were unable to access big data due to the lack of the required infrastructure will be in a position to access and utilize big data with minimal investment in technology infrastructure.
The Availability of Additional Sources of Consumer Data
According to Paul Mampilly, firms pay hefty prices to acquire consumer data. In most instance, consumer data is obtained from tech firms, giants such as Facebook, and whole foods. Industry experts predict that the rise of map apps and app-based apps will lead to the eventual availability of consumer data from various sources. Location-based services are expected to be the next frontier in the acquisition of consumer data.