Taking over the firm at the age of 27, Jose Auriemo Neto pinpoints on the development of residential plus commercial properties. Chairing JHSF, Jose Auriemo Neto in 2009 over saw his first venture to retailing and when on to open luxurious brands outlets for JHSF hence taking the name the king of luxury in Brazil. Alias Zeco, José Auriemo Neto’s JHSF has grown to become the leader of most expensive real estate stratum in Brazil with chief involvement in commercial incorporation not forgetting residential development as a strong and a main agenda for JHSF.
The company was founded in 1972 and since then has been recognised in instigating the ampitude in discerning new business opportunities in the markets they operate within. Sao Paulo, Salvador, Manaus are some of the cities JHSF has cemented locally nevertheless spreading its wings internationally to Punta Del Este Uruguay and New York City in the United States. Consisting of Shopping Centre Incorporation, Airport, Fasano Hotel and Restaurant, JHSF moves instantaneously to the recrudesce revenue business areas as it first act on the implementation of projects which has typically involved the development and administration of its four business units it majors in. Accounting for more than 4million square metres throughout its history, JHSF has received a number of recognition and awards for its Achievements.
2012 was JHSF year due to the company bagging the PINI Award under the planned daring category, the Best real estate Company in Brazil bagging the Epoca Negocios 360 year book. Furthermore some of its members including José Auriemo Neto. It went on winning other awards in the following years as it expanded its operations locally and internationally. Such international action was witnessed as the king of luxury Zeco together with his wife Mariana and Children moved to New York to follow closely the construction of JHSF Hotel Service high rise building which according to Neto is a very monetary strategic plan as the building is on Fifth avenue facing Central park in that the property once done will only be available for renting. No purchase necessary.