Livio Bisterzo is an entrepreneur, who has earned himself quite a name in America for manufacturing a healthy, organic snack called HIPPEAS. He is the founder of the Green Park Holdings, a company that manufactures and distributes the snack that has been taking America by storm. In addition to the snacks growing popularity, the famous Lad Leonardo Dicaprio’s endorsement of the brand by providing funds to it has garnered Livio’s product even a more credible reputation.
Leonardo’s foundation is no secret tucked away from the masses, but in fact his dedication to preserving wildlife and biodiversity has earned him the title of environmentalist. The Leonardo DiCaprio Foundation serves to fund projects that seek to protect endangered species, restore climate resilience and optimum environmental factors, revive the naturally existing function of nature and conserve natural habitats and resources.
Likewise, Livio’s plant based products attracted Leonardo’s attention, which resulted in Leonardo’s foundation investing in Green Park Holdings. This isn’t the first time Leonardo has invested in a food industry. He has remained persistent in his concerns regarding environment friendly food and method of manufacturing. Livio’s company has also received investments from other renowned companies such as Strand Equity Partners.
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The HIPPEAS brand is consist of 6 variations of organic chickpea puffs, namely: Sriracha Sunrise, Vegan White Cheddar, Far Out Fajita, Maple Haze, Bohemian Barbecue, Pepper Power, In Herbs We Trust and Happenin’ Hickory.
These snacks are packed with inordinate amount of fiber and proteins and yet have a low caloric content. The snacks do not include any genetically modified organisms (GMOs) and are gluten free. They are certified vegan, kosher and organic. Livio’s dedication to produce snacks that not only ‘taste good’ but also do ‘do good’ to the body is easily reflected in the ingredients used to make these snacks.
Not long after the Green Park Holding’s venture into the market in 2015, Livio’s products gained popularity across the US. He saw $2.5 million in revenue the same year the products were introduced. Realistically, Bisterzo has high hopes from his product revenue in the future earning him up to an estimated amount of $11 million. The products are available on Amazon and in 20,000 stores across the US and the UK. Apparently, the demand for HIPPEAS continues to rise.
Livio Bisterzo was born in Italy. He moved to England and attended London’s University of Arts. In 2003, Livio founded his own business, which hosted several entrepreneurial events. Upon discovering marketing gimmicks in him, he expanded his work into other consumer brands, including hospitality and lifestyle businesses. He stepped into the nutritious health industry in 2015 with his Green Park Holdings entrepreneurship.
Livio’s goal has been to continue to contribute to producing healthy foods that have a positive impact on the society and the environment. His purpose is to encourage people to make healthier choices and adopt better lifestyles. His company Green Park Holdings is headquartered in Santa Monica. He currently lives in Los Angeles with his wife and three kids.
Visit thedrum.com for more information about Livio Bisterzo.